SPONSORED BY PANDORA
The year 2000. What a time to be alive. Brad and Jen were newlyweds, Beyoncé was still one third of Destiny’s Child and we were deeply committed to wearing low rise jeans and butterfly clips. When the world didn’t end as we feared it might at the stroke of midnight on January 1st, the year opened us up into a new millennium of wild antics, even wilder fashion choices and a renewed inspiration to proudly rep things that were important to us, from logo-laden designer bags to slogan tees that proclaimed, “Flirt,” “Angel” or “Princess.”
For those of us coming of age at the time, our earliest experimentations with style and beauty were extensions of our burgeoning identities. And while there are certainly some choices we’d like to leave in the past (see: frosted tips), 2000 was pretty great.
Fittingly, it was the same year Pandora’s iconic Moments bracelet hit the scene, which instantly sparked a craze for collecting quirky, individualistic charms. The bracelet presented endless wearable ways to declare one’s personhood — a sterling silver heart meant we were impossibly chic, while a cartoon frog meant we didn’t take ourselves too seriously, and the list goes on. Over the years, the charms came to be symbolic odes to some of our favourite memories, too. “For some, it’s the thrill of the chase, while for others, collections are more personal and act as a gateway back to a moment in time”, says psychologist Honey Langcaster-James.
Decades later, we’re still shouting out important moments and inspirations, whether through #OOTDs and #TBTs on Instagram or saving keepsakes offline. “As time goes on, our collections and what they mean to us can shift, but there’s also something lasting about having a collection, and sometimes being able to revisit a memory via a collected object can bring us comfort and joy at times of stress or change,” continues Langcaster-James.
Call the charm bracelet a wearable time capsule, something we at Capsule 98 know just a little bit about.
In this celebratory photoshoot starring two of Toronto’s rising DJs, Gonnie Garko and Karim Olen Ash, we pay homage to the year that started it all with a nostalgic ode that brings many of 2000’s most iconic style moments together with Pandora’s memory-making jewels. To mark 20 years of fans collecting a large variety of charms worldwide, Pandora is reviving an archival charm each month of 2020. Here, you’ll find countless ways to wear ‘em, from accessorizing boots and belts to braided through hair, as well as odes to 2000 era style icons like Paris Hilton, Missy Elliott and Gwen Stefani.